Andrew Goodwin, 56, died in a two-alarm fire in a Berkeley apartment. The fire broke out around 1:30 a.m., and was contained shortly after 2:00 a.m. Goodwin, a media studies professor at University of San Francisco, was found in his third-floor apartment on 2431 Oregon Street. He was rushed to Alta Bates Summit Medical Center, where he later died.
Andrew Goodwin founded the USF media studies department and was considered a pioneer and expert in the field of media and cultural studies. He received his Ph.D in Cultural Studies from the University of Birmingham, England. He authored Dancing In the Distraction Factory: Music Television and Popular Culture, a comprehensive analysis of MTV. Goodwin frequently wrote and lectured on cultural theory, pop music, and media aesthetics. According to his biography on the USF website, he was currently writing a book about Led Zeppelin.
Seven other residents of the building escaped and were not injured. The building held seven units. According to witnesses, the fire was mostly confined to the third floor, where Goodwin lived. The cause of the fire is unknown. An autopsy will be preformed by the Alameda County Coroner to determine the cause of his death.
According to the U.S. Fire Administration, almost two-thirds of home fire deaths result from house fires in properties without working smoke alarms. It is important to install and maintain smoke alarms in your home. Learn more about smoke alarm installation and maintenance on the U.S. Federal Emergency Management Agency (FEMA) website.
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